President and Chief Executive Officer
Mark Rankovic has more than 20 years’ experience
in the enterprise software market – primarily
in information management – building and leading
companies, both in the United States and internationally.
Prior to Certica Solutions, as president and CEO of
Kubi Software, Rankovic successfully repositioned
the company’s collaborative technology as a
sales effectiveness solution for team-based sales
organizations, and orchestrated its acquisition by
Pragmatech. Prior to Kubi Software, Rankovic was vice
president of worldwide field operations at Alphablox,
a leader in analytic application platform software,
and managed the integration after the company was
acquired by IBM. Prior to Alphablox, he was vice president
of worldwide professional services and vice president
of the Asia Pacific region at Prism Solutions, a pioneer
in data warehousing solutions. Before joining Prism
Solutions, Rankovic had been similarly involved with
Information Builders and its distribution partners.
He holds a BS degree in computer science and applied
mathematics from the University of Adelaide (Australia).
Chief Technology Officer
Jeffrey Averick is responsible for the strategic direction
of Certica’s K-12 information management solutions.
He has been instrumental in the development and proliferation
of Certify™ software, overseeing four major
product releases and numerous customer deployments
since the product’s introduction in 2004. Prior
to co-founding Certica, Averick was president and
chief executive officer of QDB Solutions, a leading
data quality software provider. Having executed the
successful acquisition of QDB Solutions by data warehousing
pioneer Prism Solutions, Averick went on to provide
strategic counsel to emerging technology firms, including
several in the data quality field. Prior to heading
up QDB Solutions in the early 1990s, Averick was vice
president of product development at BGS Systems, a
provider of computer system capacity planning products.
Averick holds a BS in mathematics from Haverford College
and an MS in computer science and mathematics from
Boston University.
Vice President, Professional Services
Richard Paar is responsible for the delivery of Certica’s
solutions and services. He is a co-founder of Certica,
with more than 30 years of information systems experience.
Having consulted and lectured about data quality on
five continents, Paar based the principles of Certica’s
data certification methodology on the best practices
learned during those engagements. Paar has a broad
background in data modeling and data management for
federal agencies and Fortune 2000 companies. Prior
to the formation of Certica, Paar was a senior data
quality consultant with data warehousing leaders Prism
Solutions, Ardent Software and Informix Corporation.
He led services engagements with data quality pioneer
QDB Solutions in the mid-1990s, before its acquisition
by Prism Solutions. Prior to QDB Solutions, Dick founded
Square One Computer Consultants and held senior positions
at Information Engineering Systems Corporation, Lightnet/Williams
Telecommunications, and Emerson Electric Company.
He holds a bachelor's degree from Clarkson College
of Technology.
Vice President, Engineering and Product Management
Ayikudy Srikanth has 17 years’ experience in
engineering design and management in the security,
networking and enterprise software industries. As
vice president of engineering at Kubi Software, Srikanth
directed the company’s solution architecture
to implement the product roadmap for its sales effectiveness
solution. Prior to joining Kubi Software, Srikanth
was part of the early team at Crossbeam Systems, a
leading developer of total network security solutions,
where he was initially director of software and later
vice president of engineering. Srikanth started his
career at Wellfleet Communications (later acquired
by Nortel Networks) where he held various engineering
and management positions. His work has been published
in industry journals and he holds six protocol-related
patents. Srikanth holds an MBA from Babson College,
an MS in computer science and electrical engineering
from Purdue University, and a BS in electronics from
the Government College of Technology (India).
Senior Director, Marketing
Sarah Bassett has more than 20 years’ experience
in business development, marketing and consulting
with information technology software providers and
professional services firms. Prior to joining Certica,
she was director of product marketing for enterprise
portal provider Corechange (later acquired by Open
Text). Prior to Corechange, Bassett was executive
director of product marketing and sales development
for business intelligence and analytics at Ascential
Software, and assisted with the spin-off of Ascential
Software from Informix Corporation. At Informix, she
was director of strategy and planning for worldwide
professional services. In the early 1990s, Bassett
was a member of the early team at data quality pioneer
QDB Solutions. Following QDB’s acquisition by
data warehousing provider Prism Solutions and Prism’s
subsequent acquisition by Ardent Software, Bassett
held senior positions in product management and business
development. She holds a BA in English and an MS in
Communications from Boston University.
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CPA
Corporate Controller
Lynn Wolf has 20 years’ experience in the finance
and administration field, with over 10 years at high-tech
venture-backed start-up companies. Before joining
Certica, Wolf provided corporate controller services
for several early stage companies, including matchmine
and Vi Laboratories. Prior to her consulting work,
she served as finance manager at North Bridge Venture
Partners; she also served at North Bridge portfolio
companies Pragmatech Software and Authentica (later
acquired by EMC Corporation), as director of finance
and corporate controller, coordinating worldwide finance
and reporting. In the 1990s, Wolf was senior accountant
at Raptor Systems (later acquired by Symantec Corporation)
and external financial reporting manager for XTRA
Corporation. She began her career as a certified public
accountant for Arthur Andersen. Wolf holds a BS in
Accountancy and an MBA from Bentley College.
Executive Advisor
As a co-founder of Certica, Jim Lair envisioned a
company whose sole focus was on helping organizations
implement strategic, sustained improvements in the
quality of their information. Lair brings over 40
years of information systems experience from government
agencies, defense programs and Fortune 2000 corporations.
In the past decade Lair has worked closely with organizations
such as the U.S. Department of Education, the U.S.
Securities and Exchange Commission and the National
Association of Securities Dealers to implement enterprise-wide
data quality programs. Prior to founding Certica,
Lair led data quality sales and business development
for data warehousing leaders Prism Solutions, Ardent
Software and Informix Corporation. In the mid-1990s,
Lair joined data quality industry innovator QDB Solutions
(later acquired by Prism Solutions), where he managed
the Washington, DC-area office.
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